WOW Steals Gamer Time From PC and Video Games

Posted on July 25, 2006

WOW HordeIn a recent interview on Gamasutra, Age of Empires co-creator and Iron Lore co-founder Brian Sullivan calls World of Warcraft the biggest threat to retail PC Games.
As for making a name for themselves in the market, Sullivan feels that some of the biggest competition comes from MMOs, not because they are competitors in the genre, but because people simply enjoy playing them so much.

"For retail PC games, I think the biggest problem is World of Warcraft," Sullivan said. "It is such a compelling MMO game that it sucks up a lot of money and time that would normally be spent on other retail PC games."
The issue is that as users spend more of their game playing time (or gamer time as some Slashdot users referred to it) on World of Warcraft they are spending less time playing retail PC games and video games. What this probably means is that we will see many more persistent worlds and MMORPG type of games. Game publishers are going to want to create something that's profitable.
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