Pimp My Ride Crew to Star in New MTV Game

Posted on June 30, 2005

MTV has a cut a deal with Midway Games to enter the games industry. MTV plans to create games that target males aged 16-24 -- a demographic MTV is already very familiar with. The companies said that the first game they will produce will be a racing game called L.A. Rush.

Clickz reports that the game will include the crew from MTV's popular Pimp My Ride television show. Two more titles will follow the L.A. Rush game. MTV will create a new game unit called MTV Games and plans to develop games with multiple game publishers.

There are already a lot of racing games but we are curious to see what MTV and Midway come up with.

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