EA Sports to Produce UFC Videogames
Posted on June 9, 2012
Electronic Arts has announced that its EA Sports brand will develop and distribute UFC games through a licensing deal with Zuffa, LLC. The UFC rights were previously held by THQ, Inc.
UFC President Dana White says, "We'd like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we're excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world. There's no one better at creating authentic sports videogames than EA Sports, and we're excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences."
THQ CEO Brian Farrell said, "We've relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We'd like to thank the UFC for their great support and partnership and wish EA all the best moving forward."
Here's the announcement trailer:
