MTV has a cut a deal with Midway Games
to enter the games industry. MTV plans to create
games that target males aged 16-24 -- a demographic
MTV is already very familiar with. The companies said that the first game they will produce will be a racing game called L.A. Rush. Clickz reported that the game will include the crew from MTV's popular Pimp
My Ride television show. Two more titles will follow
the L.A. Rush game. MTV will create a new game
unit called MTV Games and plans to develop games with
multiple game publishers.
