Zango Makes Gamers Watch Ads to Play Games

Posted on March 26, 2005

Having gamers watch ads so they can play games is the strategy of some recent online game sites. However, making them download adware seems a little extreme. A better strategy that avoids downloads is just to have the gamer watch and ad before they can play.

One of the sites taking the download approach is Zango from 180solutions. 180solutions says that since its launch earlier this year, more than 30 Web publishers have joined its Zango games website. Zango says its partners receive revenue generated from the Zango Search Assistant download.

Zango has a watch ads to play games strategy. Players have to download the Zango Search Assistant, which shows 2 to 3 ads every 24 hours, in order to play free games like Attack of the Monster Robots. Attack of the Monster Robots challenges players to protect Earth from devastating ruin. Players must battle for victory to save mankind in this online action game from Zombie Studios and Zango Games.

Update: Zango has since been shut down. The parent company filed bankruptcy in 2009. The Zango software is listed as adware by both Symantec and McAfee according to the Wikipedia listing.

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