Aloft to Open Hotel Inside Second Life

Posted on August 8, 2006


In a gaming first Aloft Hotels is going to debut its new hotel online in Second Life before the actual bricks-and-mortar hotel opens in 2008. In September, Second Life's visitors will be able to enter an aloft hotel and interact with others as they get a sneak peek at the hotel before the first aloft opens its doors. Visitors can follow the development progress of building the 3-D virtual aloft hotel online via a companion weblog at Each week the weblog will be updated with daily diary entries from the 3-D developers as they build the virtual hotel.

Brian McGuinness, vice president of aloft brand development, says in statement, "Our debut within Second Life will give digital travelers a chance to dream in another dimension, and unwind their virtual selves in our social spaces, such as w xyz, our aloft bar. They will be able to provide feedback on our designs and self-service features like the re:fuel grab & go gourmet food area - all before the first groundbreaking."

The aloft blog is very good read and includes details from the developers as they turn 2D-drawings into 3-D modeling; terraform land; code in LSL and create textures. Aloft is a brand of Starwood Hotels.

Image: Aloft

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