The Wii has pummeled its rivals in a head-to-head battle in next-generation video game consoles involving Sony's PlayStation 3, which has been plagued with production problems, and Microsoft's Xbox 360.

Iwata refused to disclose the monthly production capacity for the Wii, and said it was too early to say by how much the production was being raised.

But he said efforts were underway to increase production, and more machines will get delivered to stores around the world.

"We will do our best to offer the machine for those who are waiting," he said at a Tokyo hall.

The Wii's motion-sensitive remote control wand has made it hit even with people unaccustomed to playing video games. It faced some minor problems early on with its wand, which flew out of the hands of some overzealous players, snapping the strap and at times crashing into TVs. But that hasn't dented profits, and the console is still flying off store shelves.

Assuming that Reggie wasn't referring to the second quarter of fiscal year 2007 -- which ended, like, a few days ago -- when he made the commitment on SpikeTV's Game Head show, it sounds like the first, unnamed online titles will begin trickling out in the March/April time frame. As you're probably aware, Japan's already had a taste of networked Wii gaming in the form of launch title Pokemon Battle Revolution, but Reggie kept the details about future multiplayer games close to his chest -- those titles will be revealed early next year, he said. Reggie also let slip the fact that new Wii channels are in the works, though once again, he omitted any real concrete information concerning either their content or scheduled rollout. So there you have it: if all goes according to plan, we should be able to hold a Gears of Peace-style event for the Wii in early spring; still, we can't promise that pwning us in Mario Kart will be quite as rewarding as draining our Crimson Omen with a hail of machine gun fire.

While Nintendo has not made any formal announcements about the launch date for the Wii, most of the industry has expected the machine to hit retail at approximately the same time as Sony's PlayStation 3 (which is set for November 17). Now, industry observers - and insiders - say they expect the system to be available in October, with late September a dark horse candidate.

Indeed, the company appears to be already manufacturing final retail units of the Wii, according to a June 21st analyst's note from P.J. McNealy of American Technology Research. That would give it a significant head start over Sony (Charts), which has yet to begin final manufacturing of the PlayStation 3. Microsoft's first Xbox 360 did not roll off the assembly line last year until 69 days before the on sale date of Nov. 22. (That late start in production is the root cause behind last holiday's shortages.)

Nintendo UK has denied a report in British tabloid the Daily Star that Nintendo Wii will launch "at the end of November, priced around £170".

"It's pure speculation on the part of the newspaper - we have made no announcements regarding Wii price or software," a spokesperson told our sister site Eurogamer this morning.

The Daily Star report was based on a recent press event for Nintendo Wii hosted in London, where Nintendo showed off a number of the games featured at E3 to lifestyle and newspaper press.

"Wii can easily be remembered by people around the world, no matter what language they speak," the company said in its flash presentation of the name. "No confusion. No need to abbreviate."

The unusual spelling is meant to symbolize both the unique controllers and the image of people gathering to play.

As it prepares to enter the next generation, Nintendo has taken a different stance than many of its competitors. Rather than focusing on visual and technical upgrades, the company has revamped how players control games, in an effort to reach beyond the traditional gaming audience.

The move has been fairly successful so far. The Nintendo DS, a handheld system that was the first step in the plan, has sold well - as has non-traditional games like "Nintendogs" and "Brain Age". The Wii will use a remote control-like device to control games. The wireless unit, using internal sensors, will translate wrist and hand movements into onscreen actions.