Jack in the Box Lures Gamers With Prizes
Brandweek reports that Jack in the Box is trying to lure gamers into its fast food restaurants with its latest promotion. The jacksbigripoff.com website has details about the prizes, which are $5,000 game rooms.
These rooms feature: a 46-inch flat-screen HDTV; a home theater speaker system; a $1,000 GameStop shopping spree; an Ultimate Game Chair v3 recliner; an Xbox 360 Elite console. All told, the game rooms are valued at $5,000.
"Gaming has become extremely popular, especially among one of our core audience -- men 18 to 24," said Teka O'Rourke, client director of menu marketing and promotions, in a statement. "So bringing Jack in the Box and the gaming world together through Jack's Big Rip-Off is a great match."
Jack's Big Rip-off is a tongue-in-cheek name but it might make some people think entering is not worth it.
Posted on August 24, 2009
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