Business Weekreports the results of an unsurprising study that found 61% of kids under 16 play video games daily. There was one surprise and that was that kids prefer playing games on the PC.
According to a recent study from Netherlands-based marketing agency JuniorSeniorResearch, video games have become a central part of the lives of today's children. The study polled 4,000 kids up to the age of 15-years-old (both boys and girls) and discovered that 61 percent play video games on a daily basis.
Interestingly, with all the focus on consoles and handhelds in this industry, the study found that a large majority (65 percent) of children prefer playing games on the PC. Also, only a small percentage (12 percent) admitted to copying their games from friends, despite the fact that PC titles are much easier to duplicate than console games.
The PC preference is very interesting considering the upcoming mega consule launches for the holidays. Maybe the new consules will change kids preference back to using consules.
