Early reports indicated that Paris Hilton announced her new game at the E3 Expo by the wrong name. New stories here and here say Paris Hilton called the game Diamond Quest instead of Jewel Jam -- even though she was surrounded by Jewel Jam logos and promotional materials at her table at E3.
Wearing a green minidress and red platform pumps, Hilton made a brief appearance at the Electronic Entertainment Expo to promote "Paris Hilton's Jewel Jam."
"Sorry I'm late," the heiress said. "I'm really excited to have my new video game, 'Diamondquest.' Thank you all for coming, and you can download the game," she said.
After Hilton arrived, men in business suits jockeyed for space with reporters and computer geeks as she sat at a table posing for photographers while signing autographs.
However, E Online reports that Gameloft says the name of the game was meant to be Diamond Quest all along.
One problem--the promotional materials plastered all over Hilton's booth touted the game as Paris Hilton's Jewel Jam, not Diamond Quest, leading to speculation that perhaps the socialite hadn't bothered to learn her lines before showing up at E3.
On Friday, a publicist for Gameloft tried to back Hilton up, saying that Diamond Quest was one of several names being bandied about for the game before the company settled on Jewel Jam. Moments later, the rep called back, this time insisting that the game's name had been changed to Paris Hilton Diamond Quest from Gameloft just moments before her announcement, despite the slew of promo materials to the contrary. Jewel Jam, the rep claimed, was simply a working title.
The name of the cell phone-based game seems to be an ongoing point of confusion for the game purveyor.
In a May 5 release, Gameloft announced that the game was called Paris Hilton's Jewelry Case, while the official E3 Website has it listed as Paris Hilton's Jewl (yes, "Jewl") Jam.
With all the misinformation out there, it's impressive Hilton was able to produce the correct name when it came time, particularly since all the game-related info at her booth clearly referred to Paris Hilton's Jewel Jam.
Did Paris flub or did she manage to call the game by the right name despite being surrounded by Jewel Jam marketing materials? I guess we will never really know. It is definitely going to be called Diamond Quest now anyway so it doesn't really matter. This is good because Diamond Quest is the better name anyway as the Pleasant Morning Buzzsuggests. A press release from Gameloft confirms the Diamond Quest name and describes the mobile game that will debut in June.
Paris Hilton's Diamond Quest is the first official mobile game featuring the dazzling socialite. The objective, in this simple yet addictive gameplay, is to solve exciting, frantic puzzles based on an easy concept: switch around stunning diamonds in a grid to line up identical gems and - depending on the challenge or mode - beat the high score in a given time. With more than sixty levels and six different modes - including the fun and original "Diamonds are Forever," "Fortune Telling," and "Forget Me Not" - Paris Hilton's Diamond Quest will keep players of all kinds glued to their mobile phones for hours at a time. As an added bonus, photos of Paris herself will be revealed, and the star will regularly show up to guide, help, and challenge you as the game goes on. Even Tinkerbell, her celebrity dog, will make a surprise appearance!
Paris Hilton's Diamond Quest will be launched in June 2006 across 150 carriers worldwide in over 70 countries reaching 1 billion plus subscribers.
