Sony Offers Free Blackberry Game to Promote RV Movie
Blackberry Cool reports that Sony is using a game called RV Pile-up to promote the RV film starring Robin Williams. The game was developed by Regard Solutions Corp. and works on BlackBerry devices.
The idea for "RV Pile-Up" came out of discussions about Williams’ character, Bob Munro, who obsesses about staying connected to work even while he has persuaded his family to give up their Hawaiian vacation in favor of motoring cross-country. As events unfold, he discovers the greater importance of staying connected with his loved ones.
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"RV Pile-Up" was developed by Regard Solutions Corp. and requires players to guide their RV through various levels, avoiding obstacles and collecting traffic signs. It is available on RV-PileUp.com or via the movie’s official Web site for BlackBerry 7200 Series, 7500 Series, 7700 Series, 7100 Series and 8700 Series in six languages: English, Spanish, French, Italian, German and Portuguese.
This is likely the first of many movie advergames.
Blackberry Cool 
