Phoenix Marketing International has found that almost two hours per day are devoted to electronic gaming in U.S. households. Whether playing via a PC, console or handheld device, a substantial portion of free time is spent gaming. PMI's study also indicated that households
with Nintendo GameCubes spend significantly more time playing video
games than households with other systems, such as the Sony PS2 or
Microsoft Xbox. The results of the survey were based on a market
research study conducted by Phoenix Marketing International of more
than 50,000 completed interviews in households with an electronic
gaming system.
