The Comcast deal is a partnership with professional game league Major League Gaming (MLG) and will include distribution of a MLG television show on Comcast’s On-Demand service and also the company's GameInvasion.net web site. Comcast also opened access to GameInvasion, which was previously only available to the company’s high-speed Internet service customers. The site will also feature videos from G4 Television, GameTrailers.com, and IGN.

Yesterday, the World Series of Video Games (WSVG) unveiled its own network TV partnership, announcing a series of deals with CBS, CSTV, and HD network Voom that will bring the footage to a major U.S. network for the first time. The deal will collectively bring some 20 hours of content to U.S. viewers. The WSVG also said it is investigating international distribution for the content.

CBS coverage will include a one-hour special set to air on December 30 at 3pm. The show will feature footage of a number of professional gamers, including Johnathan "Fatal1ty" Wendel—one of the sport's best-known U.S. competitors. Mr. Wendel has appeared in a number of mainstream media outlets and, in addition to his tournament battles, now peddles his own line of game hardware, accessories, and apparel.

Comcast did not offer details about when its initial gaming broadcast will be available, saying only that it will include footage from last month's MLG national championship in Las Vegas. The footage will initially air on NBC-owned USA Network. Earlier this year, MLG announced a partnership with USA to bring several hour-long shows to the cable network.