Jay-Z is suddenly a talented basketball player -- at least in the video game world. Jay-Z's character in NBA Live 07 (Electronic Arts) was modeled after Jay-Z's favorite NBA players. According to a recent press release, Jay-Z will boast the baseline to baseline quickness of Allen Iverson, the above-the-rim leaping ability of Baron Davis and the three-point touch of Peja Stojakovic among others.
Jay-Z's appearance in NBA Live 07 is part of an advertising concept devised by Reebok and EA. If you purchase the new Reebok S.Carter Basketball IV shoe at Champs Sports you will receive a unique unlockable code to access the Jay-Z character.
A unique partnership between Reebok, Jay-Z, Electronic Arts and Champs Sports will allow consumers the opportunity to play as Jay-Z in EA SPORTS' NBA LIVE 07, marking the music icon's first foray into the gaming world. Exclusive to the Xbox 360 and PlayStation 3 computer entertainment systems, gamers who purchase Rbk's new S. Carter Basketball IV shoe at Champs Sports will receive a special code to unlock Jay-Z's character for use in the game.
"Reebok is committed to being at the forefront of cutting-edge programming for young consumers, and gaming represents one of the most innovative platforms in today's interactive youth culture," said John Lynch, Reebok's Vice President of Global Marketing Communications. "The partnership between Reebok, EA, Champs Sports and Jay-Z presents each of us with an ideal opportunity to reach our target audience through their passion points of footwear, sport and gaming."
"I always want to reach out to people in new and ground breaking ways and this collaboration with Reebok and EA does that by combining several things important to me: basketball, gaming and footwear," said Jay-Z. "NBA Live has always been one of my favorite games and I'm excited to play the latest edition and to be a part of it."
There is no way the rapper Jay-Z could be anywhere near this good at basketball but gamers will likely want to use the super talented Jay-Z character anyway. The press release says nbalive07.com has more details about the code.
The unlockable Jay-Z character will also be available as a free agent to join gamers' favorite NBA team in both Season and Dynasty modes in NBA Live 07. Fans can go to nbalive07.com for more details on how to get one of the unique codes.
Good thing it wasn't a promotion featuring Jadakiss since he was just arrested for weapon possession.
Jay-Z is suddenly a talented basketball player -- at least in the video game world. Jay-Z's character in 
